we were asked to help launch rambler sparkling water and create their first ever brand campaign. rambler is from austin and uses limestone filtered water to make their beverage super tasty. so, we gave them a tagline that summed it all up- “get limestoned” and a campaign that plays off the natural laid back vibes of the texas hill country. get limestoned is not just a line, it’s a way of life.

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we got the chance to work on one of our favorite brands. you may notice that this spot doesn’t feature the man you want your man to smell like. yeah, we know. it still won something, we still think.

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old spice teamed up with the nfl and offered diehard football fans a chance to literally shower with some of their gridiron heroes. the players and fans were partially clothed as they hit the showers and soaped up and there was no greater act of male bonding as nfl pros and their fans forged lifelong friendships that could have only taken place in a locker room shower. 

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the most blatant corporate sponsorship of all time- not to be outdone by chad ochocinco, our old spice nfl player, ray lewis announced that he’s changing his name as part of a sponsorship deal with old spice. nfl fans voted for their favorite name online on the old spice website by choosing from one of four names. the name “ray old spice-bodywash” got the most votes and was the name that he legally had for one day. ray wore this jersey for a game and old spice paid the fine.

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people need inspiration first thing in the morning, so what better way of giving it to them than letting them create their own customizable inspirational shower towels online so they can choose the images and messages. towels feature ray lewis along with typical inspirational phrases like "excellence", "determination", "success", and feature a range of images like soaring ravens, sunsets, mountains, etc. 

we were asked to help refresh one of the most iconic ad campaigns in recent memory, dos equis’s "most interesting man in the world." after three years, the brand was looking for a different voice, so we added our unique perspective and were successful in winning multiple cannes lions for both tv and radio.

we also helped produce a bible-like bound book that listed every most interesting man in the world legendary line from the beginning. this was a give away for the most dedicated dos equis loyalists.

we helped launch better mortgage's first ever ad campaign. better is an easy to use mortgage app, so getting approved with better is super easy and gives stressed out people one less thing to worry about.

now that we're done patting ourselves on the back, kindly enjoy viewing the aforementioned adverts.

we were asked to create a movie trailer for the toronto international film festival to get local audiences excited for its nearly 2 week run. unlike other festivals, toronto prides itself on being a festival for hardcore film fans and less for hollywood a-listers. so, we imagined a world where everyone in toronto from bus drivers to celebrity sports anchors was a film critic fluent in the language and history of cinema. 

and in french for our canadian friends.

on nous a demandé de créer une bande-annonce de film pour le festival international du film de toronto afin de susciter l'enthousiasme du public local pour ses près de deux semaines. contrairement à d'autres festivals, toronto se targue d'être un festival pour les cinéphiles hardcore et moins pour les stars d'hollywood. nous avons donc imaginé un monde dans lequel tout le monde à toronto, des chauffeurs de bus aux présentateurs sportifs célèbres, serait un critique de cinéma parlant couramment la langue et l'histoire du cinéma.

merci

to help launch the new nike kd 11 shoes, we we’re tasked with re-defining kevin durant’s place in the game and in the cultural conversation. so, we thought it was time to give him a platform to tell his story and take his rightful place as the best player in the world. in other words, time for him to claim the game.

we wrote the manifesto, created print, nike t-shirts (for release of the kd 11 paranoia shoe), wild postings and in store retail design.

as a stunt, we had the iconic lebron cleveland banner replaced for a day with a kd parody to highlight the idea that kd’s coming for lebron’s crown as best player in the world and top nike basketball athlete.

nike wants to turn lacrosse into a mainstream sport. although it’s making inroads at the high school level, it still lacks the cultural cache of soccer, basketball and football. so, we were tasked with creating a grass roots campaign that could elevate lacrosse in the minds of the people who mattered most, the young urban sports fan.

it's always been a dream of ours to write for an animated comedy series like south park or family guy. well, we're still waiting on that one. but, we've come a little closer with this animated content series we did for reddit and intel. the ask was to make a video content series for i.t. people less like a video content series for i.t. people. so, we created a buddy comedy duo who solve i.t. problems in fun and surprising ways that even non i.t. people can relate to based on real reddit threads. oh yeah, we even got reddit to let us use their iconic avatars to help us create our own unique animation style.

2023 best in business webby
2023 2x shorty grand prix award
2023 shorty gold award
2023 shorty audience award
2023 ana reggie award

we were asked to help launch at&t’s new super powerful internet service. so, we created a spot. then the spot got changed. then it got changed again. and then it got changed some more. the point is, eventually a spot somewhat resembling our spot got made. and not only did it get made, it got made with big time celebs like demi moore and mila kunis. and not only did it get made with big time celebs, it ran during the super bowl.

zenni optical, the world’s largest online eyeglass retailer, chose us to create their first ever brand campaign and to come up with their new tagline- “seeing is believing”. working directly with the client and a production company, we created 6 tv spots, print and a mobile campaign featuring an alien, a yeti and a chupacabra who tell us that although hard to believe, they exist, as do great looking affordable glasses on zenni.com  

the spots debuted on spots of the week and have some of the funniest comments ever. check it out here: https://www.youtube.com/watch?v=l92BLLzFfVQ

zenni’s sales went up over 20% from the previous year after airing this campaign. we aren’t saying it’s because of our ads but we aren’t saying it wasn’t because of our ads.

here are some spots we did for burger king. they sell burgers, perhaps you’ve heard of them.

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this is also for burger king, the above-mentioned burger restaurant. to celebrate the 50th anniversary of the whopper, their signature sandwich, we proposed putting a wax replica of the king in madame tussaud’s wax museum. the best part is, they actually did it.

we created a 360 launch campaign for labatt blue citra beer. the beer tastes like an ipa, but is crushable like a lager. so, we called it a “beeracle” and then launched it with unique tv, videos, ooh, and social featuring an iconic beer preacher as our new spokesman. he even comes equipped with his own hotline. 1-866-A-BEERACLE is an interactive way to record consumers’ beeracles in their very own words.

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stained glass window- to get beer drinkers talking about this very new and very different beer, we created custom labatt citra beeracle stained glass windows and put them in bars in key markets.

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revival tour posters- to introduce labatt citra in new markets, we created retro revival style tour posters and invited people to local tastings to witness the beeracle for themselves.

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geo-fencing- as a way to get casual beer buyers interested in trying a new beer, we created a special geo-fencing activation in local beverage centers. when a beer buyer walked down the citra aisle, their phone would buzz with angelic music and a voice message from our beer preacher proclaiming a beeracle is happening.

to get people to talk about about a little known brand of septic tank cleaners, we created a 360 degree campaign around an up and coming rapper named rid-x who raps about septic tanks, of course.

we channeled our inner kanye and wrote a song for rid-x called "my tank don't stank," directed his debut video, made 12" vinyl pressings in furry covers for tastemakers and local dj's to play, and even had a street team hit the streets in a sweet, solid gold rid-x lambo. the track is even found comfortably residing on spotify.

we love beer, the shittier the better. and we love working on beer. here we did a campaign for miller lite featuring john c. mcginley who was in office space, some oliver stone movies and scrubs, which went off the air on march 17, 2010. 

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you can't work on miller beer and not represent the high life. so, we created an award winning out of home series of billboards entitled "proof the world hasn't gone completely crazy." 

we also made a super cool miller high life champagne bucket that was for sale on the high life website.